Propelle

About

Propelle, founded in 2022 in London, and backed by Google, is the first female-focused financial investment platform in the UK. They provide a community-driven approach to investing, offering education and resources designed to close the gender investment gap and help women build long-term wealth with confidence.

Challenge

To expand their platform, the client needed to simplify investment decisions for women, as competitors‘ offerings were overly complex and unclear. They aimed to create a user-friendly design aligned with user needs, with the goal of increasing revenue by 0.48% per transaction.

Approach

To address these challenges, we provided a 4-week design sprint in three phases to address the challenges. First, we defined the problem and identified opportunities. In the discovery phase, we validated assumptions, mapped user flows, and analyzed competitors. Finally, during the design phase, we ideated, prototyped, and tested solutions with users, gathering insights that shaped the product requirements for the MVP.

Impact

• Delivered 40+ high-fidelity screens for mobile and desktop, ready for launch within four weeks.
• In the ideation phase, quickly sketched and iterated on solutions (three iterations) in close collaboration with the founder and product team.
• Validated key user needs through testing with 5 participants, simplifying the investment process, improving navigation, and enhancing the overall experience for women, with a clear, easy-to-understand process for comparing and investing in funds.